Taste Tester: How One Woman Turned Her Passion for Beer and Wine into a 20-Year Career (2026)

For Briony Liebich, a career in beer tasting has been anything but a dream. In fact, it's been her reality for the past 20 years. But here's where it gets controversial: not everyone enjoys the taste of beer. Liebich's job as a sensory analyst involves getting paid to taste beer, wine, and other beverages, but it's not as simple as it sounds. While she may have a natural talent for it, Liebich says that tasting is something that can be learned. For anyone interested in pursuing a career in this field, she suggests starting at home, experimenting with different levels of sugar and citric acid, or even just by smelling different flowers when you walk down the street. Despite the occasional downside, such as people assuming she tastes beer all day, Liebich's job is a dream come true for many. But this is the part most people miss: tasting is just one part of the job. As a sensory analyst, Liebich works on the education side of things, helping small-to-medium-sized companies develop their internal methods. She runs tasting workshops, teaching others how to be a good panellist, and helps people build confidence in tasting. So, if you're wondering if you could have a career in beer tasting, the answer is yes - but it's not as easy as it looks.

Taste Tester: How One Woman Turned Her Passion for Beer and Wine into a 20-Year Career (2026)

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